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March Madness and a Real Estate Broker's Greatest Asset

Written by Kevin Reinke, Broker Associate

Entering the commercial real estate industry directly out of college can be a daunting experience. Even the best degree from a top tier university does not guarantee someone success as a real estate broker, developer or landlord. Learning the business takes time, endless hours of time. And in addition to the regular work week, driving trade areas every Saturday and Sunday becomes an essential weekly habit in order to effectively understand the nuances of each real estate market.

Now with the final rounds of the NCAA college basketball tournament right around the corner and the games only getting better, it’s tempting to take a weekend off. In order to get the best of both worlds over the next couple of weekends I plan on watching the games at a few different restaurants and bars in some of the Chicago neighborhoods I am not as familiar with. Check out this great guide to find a Chicago hot spot where college basketball fans go to grab food, drinks and cheer on their alma mater or favorite team.

While there is no substitute to the knowledge gained by driving markets with co-workers, experiencing different trade areas as a customer as opposed to broker, developer or landlord can give one a different perspective. Learning to understand and meld the experience from both perspectives helps drive better business decisions. Now every time I'm out shopping, dining out or simply riding in a cab to a friend’s house, I find myself analyzing the retail within a market looking for potential opportunities. Whether it’s a vacated space, a new tenant in the market or a development idea, analyzing commercial real estate has become an ingrained part of my daily life. I will never look at the local grocery-anchored center or row of restaurants lining a street the same as I did before entering the industry.

Many of the partners at Mid-America always preach that the biggest asset we have for our clients is our knowledge about each individual market, and I have not found anything to be truer. Developing substantial, first-hand, in-depth knowledge is the value we bring to our clients.

Whether you're a seasoned veteran or relatively new to the industry like myself, if you have time over the next couple of weekends try out one of these establishments and enjoy the madness of March.


Kevin Reinke | Broker Associate
Mid-America Real Estate Corporation
One Parkview Plaza, 9th Floor | Oakbrook Terrace, IL 60181
Direct: 630.954.7374 | Fax: 630.954.7304
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