Steve Frishman and I (as well as fellow Mid-America brokers Tony Schmidt and Adam Drier from Michigan and Wisconsin, respectively) recently attended a Chipotle Development Conference for two very sunny days inside of a large dark conference room at The Waldorf Astoria in Orlando, FL. Chipotle Mexican Grill was kind enough to invite sign vendors, general contractors, food suppliers, architects, engineers and, most importantly, their real estate brokers as a token of their appreciation for our combined efforts to help make them arguably the most successful restaurant company in the United States. And, on many levels, one of the most successful restaurants in the world.
We heard inspiring stories of the lean beginnings of Chipotle and were immersed into the Chipotle culture, which is the fuel that drives their employees to push themselves to provide high-quality and moderately priced food with quick service in a clean and comfortable atmosphere. While the model for success seems simple enough on the surface, many aspiring restaurateurs have tried replicating the format for a variety of cuisines and have been met with limited success.
Chipotle has been quietly been developing their own variation in the form of ShopHouse Southeast Asian Kitchen, a concept they have patiently incubated for the past four years in Washington D.C. and Southern California metro areas.
“ShopHouse builds on Chipotle’s vision for the future of fast food by bringing Chipotle’s service format and food philosophy to the vibrant culinary tradition of Southeast Asia,” said Tim Wildin, Director of Concept Development.
One of the highlights from the Chipotle Development Conference was the presentation given by Mr. Wildin who announced that Chicago and Denver, CO (Chipotle World HQ) will be the next growth markets for ShopHouse. The first Chicago location is slated to open in the Loop this fall with a second opening in Suburban Chicago. We are thrilled to be a part of the next chapter in the growth of such a dynamic and innovative company. Click here to learn more about ShopHouse.
Brian Adams | Senior Vice President
Mid-America Real Estate Corporation
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