Pushing the Envelope
Over the past few years new technologies and the allure of convenience have forced many retailers to compete at a level they probably never anticipated. While the industry has dedicated considerable time towards understanding consumer habits, the equation doesn’t appear simple and is far from solved. Some retailers just can’t compete, some are frightened and unwilling to evolve, while others welcome the challenge, fully understanding the considerable lengths they will need to go to in order to generate an acceptable bottom line.
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