Clicks and Bricks
Online retailing is profoundly changing the landscape of our business, forcing our industry to think of the future now more than ever. Despite these changes, I am optimistic that e-commerce will remain just a small piece of the overall shopping pie. My optimism lies in the following assumptions: in many cases, brick and mortar stores continue to be more convenient or cost effective; digitally native retailers are opening stores in order to expand their supply; and consumers often use the internet to purchase goods for in-store pickup.
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