The Olympic Games - Helpful or Hurtful?
As the world turns its sporting attention to the spectacle that is the 2016 Summer Olympic Games, I can’t help but think back 8 years ago when our city, Chicago, was elbow-deep in trying to secure this monster. For many of these non-traditional sports, the Games represent their “World Cup” opportunity to showcase their talents, and with heavy weight sponsors (Visa, McDonald’s, etc.) the media build-up is unmatched.
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