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Sierra Trading Post Expands into Minnesota


Written by Suzanne Jones

Sierra Trading Post (STP), a TJX brand located in eight other states, made their very first appearance into the Minnesota retail marketplace in October 2016.  Located in Eagan, Minn. at the Central Park Commons shopping center, Sierra Trading Post participates in the same concept in which all of the other TJX Companies follow; “offering discount prices on name brand products and apparel.”  STP caters to the outdoor enthusiast providing name brand fitness apparel, camping/hiking gear, footwear, home essentials and even accessories for your four legged friends.

According to the Star Tribune, Eagan, Minnesota is quickly becoming a retail powerhouse with Central Park Commons (located at the heavily trafficked roads of I-35E and Yankee Doodle Road) accounting for 33 percent of all new retail development in the Twin Cities in the second quarter 2016, making it a prime location for the first STP store in Minnesota.  

STP was founded in 1986, starting out as a catalog retailer complete with hand-drawn product illustrations. They quickly opened their very first brick and mortar retail store in 1990 and became one of the first catalog companies to create an online presence in 1998.  In 2012 they were acquired under the TJX Companies, Inc. umbrella and now have 12 retail locations and continue to be recognized as a Top Internet Retailer. 

At the stores – Shoppers can experience interactive shopping stations, allowing them to search inventory in-store and online, and a mobile scan app which provides additional product descriptions and features.

Working for STP - A group of employees from their Fort Collins Technology office, along with some friends, family and a couple four legged friends decided to climb a Colorado 14er together. For those non-outdoor enthusiasts, a “14er” is considered a mountain that’s peak exceeds over 14,000 feet in elevation.  All geared up and ready to go, the group headed out to the Quandary Peak Trailhead just outside of Breckenridge, CO.  Talk about taking ‘team building’ to the next level!

A short video of their journey can be found here.  

Explore more – You can find STP on any one of your favorite social media outlets.  Facebook at facebook.com/sierratradingpost, Twitter @sierratp, and Instagram @sierratp.  For great tutorials, tips, tricks, hacks and recipes, check out their blog or YouTube channel.  And what company would not be complete without their own hashtag?  #trailtime!

“Get out and explore!”

Sierra Trading Post In Store Image
Image courtesy of Sierra Trading Post Facebook Page. 

Suzanne Jones | Marketing Director
Mid-America Real Estate – Minnesota, LLC
5353 Wayzata Boulevard, Suite 650 | Minneapolis, MN. 55416
Direct: 952.563.6634 | Fax: 952.563.6633
skjones@midamericagrp.com | www.midamericagrp.com

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